Frequently asked burning PR questions
What
can PR do to help my company in this economy?
Only
companies with the most visibility will rise to the top in a tough
economy. Investors, industry partners and consumers may be in a careful
mode, but they are still making investment decisions. You want to make
it easy for them to choose your company by having your competitive
advantages clearly delineated and top of mind. A well-crafted PR
program is the most efficient way to achieve this.
I
need to raise awareness among investors. How can PR help me?
Investors
read, watch and listen to the financial press. Getting stories on your
company in the publications investors consume is a powerful way to get
in front of them. Planet Communications interfaces seamlessly with a
company’s Investor Relations team to promulgate investor
messages in the financial media, giving them a broader voice.
We’re
going to present at a medical conference. Will PR make a difference?
Yes.
Investors and corporate partners know that new therapies are progressed
via conference presentations and publication. Presenting your results
at a conference is one of the best ways to benchmark your
progress—but it will do little good if no one knows about
nor—most importantly—understands the significance.
We
have some OEM contracts/licensing deals coming up. When should we do PR?
At least
a couple of months before you expect an announcement. Industry and
business reporters need to be prepped and cued up before
your news happens, otherwise your big announcement just gets lost in
the crush.
Can’t
I just do a PR project for a specific event, as opposed to an ongoing
program?
You can,
and Planet Communications does work that way. But most companies have a
set of messages and needs that continue beyond a stand-alone project.
The best way to ensure regular media coverage is through a strategic
communications program that takes into account the full spectrum of
company messages, positioning and needs, and is continously active in
promoting them. With an ongoing program, in fact, media outlets often
begin to call us.
What’s
your most burning PR question?